Weingut F.X. Pichler is currently being run by the seventh generation of owners, Lucas Franz Pichler (born 1973) and his wife Johanna Elisabeth (born 1982). Lucas Franz is manager, vine tender and oenologist rolled into one. Johanna Elisabeth takes care of sales, marketing and export logistics.
The family looks back on a long winemaking tradition. Franz Xaver’s father was the F.X. immortalised in the winery’s name. Born as far back as 1906, he was the first of many perfectionists with regard to quality. He kept detailed records about the grape quality of every single vine, and used this information to identify the best genetic material for future harvests of Grüner Veltliner.