The Altare family is originally from the town of Dogliani, until 1948, when they moved and bought the farm in La Morra. Back then, the estate covered 5 hectares of Nebbiolo, Barbera, and Dolcetto vineyards, along with some peach, hazelnut, and apple trees. Those were times when orchards yielded higher profits than vineyards or selling wine.

In the late 70s, Elio, along with other friends, decided to learn more about winemaking and farming by traveling beyond the borders of Piemonte, trying to learn from the success other regions were already enjoying. This is the beginning of the story of the so-called “Barolo boys,” a group of young, ambitious farmers eager to be as famous and successful as their neighbors in Burgundy. Their official first trip to Burgundy in 1976 was a revelation, and when Elio returned home, he knew major changes had to be made.

Big improvements took place by following a newer, stricter regime in the vineyards and adopting new vinification styles and aging techniques. These decisions marked a radical change for the whole area and gave the wines a different stylistic interpretation.

Many winemakers were inspired by the “revolution of the Barolo Boys,” and it is undeniable that this movement contributed to the renaissance of the region and boosted the popularity of Barolo worldwide.

The winery is still family-managed today, with an average production of 80,000 bottles, where the style always favors elegance, finesse, and balance.