
Ceretto – A family which has been working for 3 generations to promote an extraordinary region and its food and wine jewels worldwide: the Langhe.
A story of passions that began in 1937 with Riccardo Ceretto who literally escaped from the “rack and ruin” of Valdivilla to make his fortune in the city, in Alba, and launched his activity.
It was Bruno and Marcello, in the 1960’s, who had a veritable flash of inspiration and, observing the wine phenomenon of their French neighbours, they understood the potential of the local grapes.
They started a new approach in which the priority became quality, starting from the vineyard. They selected, combined and purchased plots in the most appropriate and historically best areas, focusing on the concept of the cru, among the first in the Langhe. At the same time they travelled to open new markets, setting up a network of loyal and passionate collaborators.
They decided to make wine only from grapes produced in owned vineyards, now more than 170 hectares, and of these 22 in the best cru of Barolo and Barbaresco; 4 specific cellars were created for the main productions respecting the place of origin (Barolo in Bricco Rocche, Barbaresco in Bricco Asili, Moscato in Santo Stefano and the headquarters in Alba at the centuries-old Monsordo Bernardina Estate) and in the new millennium a new radical course was undertaken which led to a more respectful agricultural approach and obtaining full organic certification in 2015.
The 80’s were marked by perhaps the most reckless challenge, Blangè. It was 1985 when this white wine, an Arneis, was proposed for the first time in a land of reds.
This could have been enough, but passion drove the family to explore new areas and so it was that, starting from 2000, thanks to the new generation, the third with Alessandro and Lisa (Marcello’s children), Federico and Roberta (Bruno’s children), from producers of great Piedmontese wines, in a short time the horizons were broadened. First with hazelnuts and the total supply chain also for Relanghe and its nougats and gianduja, followed by catering with La Piola and Piazza Duomo, together with Enrico Crippa’s three stars, the import of foreign wines with Terroirs and then, from here, they started to look at culture, art and architecture, first combining writers and journalists with each new vintage and then, in 1999, by chance, like so many good things that happen, came the passion and interest for contemporary art, with David Tremlett and Sol LeWitt involved in the chapel of Brunate that now everyone calls of Barolo.